Tag Archives: social media presentations community evangelists

Thoughts around Community Values and the Lifecycle of Online Community and Social Media work

24 Apr

I recently presented on a panel of community managers at the Storify offices last week, and this morning on the Social Media Today webinar on Social Media for Nonprofits.

I’ve been thinking a lot about having community values lately. I’ve been thinking about a set of core attributes for our team to focus on when we do our work. We already have a team mission, which is:

– Connect the nonprofit community to each other while amplifying the messages and missions of this community
– Amplify the message of a variety of TechSoup partners, including global NGO and corporate (donor)
– Amplify the message of TechSoup programs and internal departments to the broader NP Tech Sector

But I’ve also been thinking about the pillars behind making a good and sustainable, thriving community.

I created this infographic to illustrate what I’ve been thinking about.

In a growing and scalable community, you also need to think about speaking the local language of each platform you are engaging in, recapping all of your events and archiving those recaps in a searchable place (like TechSoup Community Wiki and having a live, transparent back-channel with all your events (as in, visible on twitter, projected if it’s a live event via Twitterfall.

Most importantly, and I discovered this by hitting my head against a wall, being constantly shocked at how many social media “experts” don’t do this well, enable all aspects of your work for easy sharing across social networks. Make this sharing configurable by the user, and thank them when they do follow or share.

For example, after you register for a webinar, there should be a page that is an easy landing page for you to share with your community. The webinar I presented on today chose to not have this enabled, so once you registered, you couldn’t share the webinar page easily. Although this was their decision, to prevent confusion, I was confused, as I’m a prolific and compulsive sharer with my social networks. Apparently, I was not the only one confused, as you can see here in this tweet by Karen Sequira

Also, if you have new followers, if people add you to a twitter list, if they ReTweet you, if they favorite or download or share something you’ve posted on Facebook or Slideshare, they are already bough-in as a member of your community of evangelists. Help them share your work. Make it easy for your super fans to help you!

Here is my latest presentation that talks a bit more about this stuff:


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